Well-known trademarks vs. proper name: The Battle of the Herreras
By Candela Martinez It all began as a loving gesture from a son to his mother in Peru: for Christmas, Darío Morales decided to gift his mother, María Carolina Herrera, a trademark application to register “LA JABONERA BY MARÍA HERRERA” in Class 3 at Peru’s National Institute for the Defense of Competition and Protection of […]
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