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Tag: intellectual property

UCA and Ojam IP held a conference on technology, artificial intelligence, and new challenges for intellectual property

Experts from the legal, academic, and corporate sectors analyzed how digital transformation, artificial intelligence, and new business models are reshaping professional practice, trademark protection, and the role of lawyers. On Wednesday, April 22, at the Monsignor Derisi Auditorium of the Pontifical Catholic University of Argentina (UCA) in Puerto Madero, the UCA Law School and Ojam […]

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From Use to Presence: The Structural Obsolescence of Territorial Use and the Emergence of Reputational Use as a New Paradigm*

By Juan Carlos Ojam Abstract The recent INTA Board Resolution on well-known marks confirms a long-anticipated evolution: the progressive decoupling between territorial use and trademark protection. However, this development remains incomplete. The system continues to rely on a traditional concept of use that proves insufficient in light of today’s digital and global reality. This paper […]

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